AI agents that 2x outbound sales
Part of Grow revenue with AIOutbound was a manual motion. SDRs were burning 2 to 3 hours a day on account research, prospect lookup, and email drafting that converted at industry-average rates. Pipeline was hard to forecast and harder to scale without more headcount.
Designed and shipped a multi-agent pipeline wired straight into Salesforce: lead fetch from Lusha, account + prospect research agents, sequence generator, and a push-to-Outreach step that lands cadences in the rep workflow. Reps stay in the loop on approval; evaluations and reporting feed C-level weekly. Owned the program end to end: architecture, rollout, evals, change management.
70 additional calls per SDR per week. 2x open rates, 2x approved opportunities. At full ramp the model forecasts ~$4M in approved opportunities per quarter, translating to $1M in quarterly revenue. Material per-seat license savings from retiring overlapping prospect-data tooling.
Prompt engineer, then applied AI architect, now forward deployed engineer. The hot AI title keeps changing. The one that never goes stale names the result, not the fashion: the outcome engineer. Why buyers should hire the outcome, not the badge.
Honest write-up of building the AI sales agent. What moved the metrics, what didn't, and the surprising amount of plumbing under a working agent.
A multi-team AI program of this size is closest to Fractional AI lead: 3 to 6 months owning the AI roadmap with your C-suite while your in-house team levels up. If you have a single high-value agent in mind (one segment, one channel), start with a 3-week Pilot to prove the conversion lift before scaling.
Others solving this in the wild
A small investment firm dropped Salesforce for a CRM it built with AI, and cut about $100K a year.
A four-person VC firm handed most of its work to AI agents, and now runs like a shop of 100.
IBM lays out how AI SDRs now run the top of the sales funnel on their own, and why sales teams are funding the shift.
Behind on AI and not sure where to start?
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